The most effective AI coach. Proven.

BetterUp Grow outperformed ChatGPT by a factor of 7–10x across the outcomes that matter most: building new habits, reducing stress, and helping managers feel more effective.

This is what AI coaching built on behavioral science can do.

In a randomized controlled trial, BetterUp Grow outperformed ChatGPT across every key measure of behavior change, and outperformed “doing nothing” by even more.

• Increase: 11x more likely to reach high optimism vs. ChatGPT users
• Increase: 9.5x more successful at eliminating stress vs. ChatGPT users
• Increase: 6.9x more successful at developing positive habits vs. ChatGPT users
• Increase: 77% of managers feel more effective in their jobs after 4 weeks
• Increase: 95% of Grow users had at least one session that helped them see themselves in a new way
• Increase: 17% more prepared at work vs. 5% for ChatGPT users

Source: BetterUp Labs Grow AI Coaching Effectiveness Study, August–September 2025. Randomized controlled trial, n=258 full-time US workers. Grow users compared to ChatGPT users and a no-intervention control group over 4 weeks.

AI coaching built for behavior change, not just answers.

Other AI tools are designed to respond to questions. Grow is designed to change how people work — configured to your organization, connected to your systems, and backed by science no competitor can match.

Built for you

Incorporates your strategy, values, and competencies so every conversation reinforces what your organization needs.

Manager enablement

Development that adapts in real time to what your business needs and each manager’s growth areas.

Always-on insight

Real-time data on retention risk, skill adoption, and readiness — the signals your C-suite tracks.

In your workflows

Integrated with Workday, MS Office, and Slack so coaching happens in the flow of work.

Enterprise-grade security

SOC2 Type II compliant, ISO 27001 certified, and AES-256 encrypted at rest.

Built on coaching science

Informed by 200 million data points from 4 million coaching sessions and key principles of behavior science.

In the flow of work. Not outside of it.

BetterUp Grow meets people in the moment the challenge is happening — not in a scheduled session afterward.

Manager development

Configurable AI roleplays let managers rehearse difficult conversations — performance reviews, feedback, and more — before they happen.

Change readiness

Help your people navigate change. The AI coach reinforces your messaging and values so your priorities land the way you intended.

Agility and innovation

BetterUp Grow helped individuals achieve a 28% increase in AI optimism in four weeks — reducing fear and building real confidence with new tools.

Training reinforcement

AI roleplays configured to your standards — sales objections, customer service scenarios, and more — right when employees need them.

Frequently asked questions

How does BetterUp Grow differ from other AI coaching?

Powered by BetterUp’s proprietary science and insights from 5+ million coaching sessions, BetterUp Grow is purpose-built for leadership and behavior change – not general conversation. Our AI integrates seamlessly into daily workflows and aligns with your frameworks, values, and priorities, delivering contextual guidance at moments of friction while ensuring every interaction advances your business strategy.

What kind of coaching does BetterUp Grow provide?

BetterUp Grow supports performance conversations, roleplay, and goal-setting – tailored to each user’s role, moment, and organizational culture.

Where does BetterUp Grow show up during a workday?

BetterUp Grow integrates into Slack and Teams to meet employees where they work, offering proactive nudges and coaching in real time.

Can we try BetterUp Grow before we buy?

Yes. Feel free to take a guided test drive and free trial to see how it shows up in your own workflows.

How do we know it’s working?

BetterUp Grow delivers real-time usage insights, behavioral signal detection, and org-wide reporting tied to KPIs. You’ll see which behaviors are shifting and which talent segments are most impacted without relying on lagging indicators.

Can we align BetterUp Grow to our values and leadership goals?

Absolutely. BetterUp Grow is designed to embed your language, frameworks, and values – making coaching strategic and consistent.

How are companies using Grow and what problems are they solving?

Companies use Grow to scale coaching across roles and reduce friction in performance conversations, manager readiness, and change resilience. It’s commonly deployed to support managers, customer-facing teams, and roles experiencing high change or ambiguity.

What if an employee needs more than AI coaching?

BetterUp Grow is integrated with BetterUp’s broader coaching ecosystem. It detects when a user needs deeper support and seamlessly escalates to a human coach.